正大管理学院
Panypiwat Institute of Management
工商管理哲学博士论文答辩公告
Announcement of Ph.D. in Business Administration Dissertation Defense
姓名/Name：陈品玉 MR. PINYU CHEN
学号/Student ID：5681104095
题目：山地旅游行为及其影响因素研究—基于贵州5A级景区游客的调查
Title: Research on Mountain Tourism Behavior and its Influencing Factors -- Based on the Investigation of Guizhou 5A Grade Scenic Spot Tourists
摘要/Abstract：见第二页, See Pages 2&3
主导师/Chief Adviser: 罗教讲 Dr. Jiaojiang Luo
时间/Date: 2016年10月1号 时间/Time: 9:30
地点/Location：1608 休息室/Waiting Room： 1607
答辩委员会成员/Dissertation Committee：
徐志坚 教授（南京大学），答辩委员会主席 Prof. Dr. Zhijian Xu (Nanjing University), chair
罗教讲 教授，主导师 Assoc. Prof. Dr. Jiaojiang Luo, chief adviser
揭筱纹 教授，委员 Prof. Dr. Xiaowen Jie, committee member
鲁桂华 教授，委员 Prof. Dr. Guihua Lu, committee member
何荣良 博士，委员 Dr. Pak Thaldumrong, committee member
备注/Note: 答辩现场对在读博士研究生和老师开放。Faculty, lecturer and doctoral students are welcome to observe.
摘要
本研究在中国旅游业特别是生态旅游业迅猛发展的背景下，重点研究山地旅游行为的影响因素，揭示山地旅游行为的内在规律，更好地解释现代社会中人的山地旅游行为。
通过文献回顾，本研究发现对旅游行为相关研究中，研究者通常从经济学和行为心理学的视角出发，经济学仅通过偏好或理性解释旅游者行为的决策，心理学的人格特质理论忽略了人格中受自然环境影响部分，均存在一定局限性。本研究基于人格心理学视角，设计了一套较为完整的定量分析框架，探究山地旅游行为的影响因素和形成机制。
本研究认为人格中存在一种由自然环境影响的特质，将其命名为人格生态特质，这种特质驱使人亲近自然。人格生态特质同时对人的山地旅游偏好和山地旅游行为产生影响，主要通过山地旅游偏好作用于旅游行为。
在质性研究的基础上，本研究设计了人格生态特质的测量量表和山地旅游行为调查问卷，通过在贵州山地旅游景区发放问卷，收集了超过1000个样本以进行研究。通过对样本进行相关分析和多元回归分析，验证了本研究提出的研究假设，即存在人格生态特质，其对山地旅游偏好和山地旅游行为的形成具有正向影响作用，山地旅游偏好对山地旅游行为的实施也具有正向影响作用。为深入了解人格生态特质对山地旅游偏好、山地旅游行为的影响作用与具体作用机制，本研究还建立了山地旅游行为的综合结构方程模型，进一步验证了本研究提出的研究假设。
ABSTRACT
The study of tourism in China, especially under the background of the rapid development of ecological tourism industry, focusing on the mountainous tourism behavior influence factors, revealing the inherent law of mountain tourism behavior and better explain the mountain tourism behavior of people in modern society.
Through literature review, this study found that decisions of travel behavior research, researchers usually from the perspective of economics and behavioral psychology economics only by preference or rational explains the tourism behavior and psychology of personality trait theory ignored the personality influence by the natural environment part, there are certain limitations. Based on the perspective of personality psychology, this study designed a set of more complete quantitative analysis framework to explore the influence factors and formation mechanism of mountain tourism behavior.
In this study, it is believed that there is a characteristic of the influence of the natural environment, which is named as the ecological trait of personality, which drives people to be close to nature. In the same time, the ecological characteristics of personality affect people's mountain tourism preferences and the behavior of mountain tourism, which is mainly influenced by the preference of mountain tourism.
On the basis of qualitative research, this study design of ecological personality measurement scale and mountain tourism behavior questionnaire, through in Guizhou Mountain Scenic questionnaires, collected more than 1000 samples to be studied. Through the sample correlation analysis and multiple regression analysis to verify the hypotheses proposed in this study, namely, the existence of ecological personality traits, the mountain tourism preference and mountain tourism behavior formation has a positive effect, mountain tourism preference of mountain tourism behavior of real application also has a positive effect. For in-depth understanding of ecological personality traits effect on preference of mountain tourism, mountain tourism behavior and the specific mechanism of action, this study has also established a mountain tourism behavior of structural equation model, to verify the hypotheses proposed in this study.